Netflix España se une al Clúster Audiovisual y de Contenidos Digitales de Andalucía
The Minister of the Presidency, Interior, Social Dialogue, and Administrative Simplification of the Andalusian Government, Antonio Sanz, has signed a agreement in Madrid where Netflix Spain joins the Audiovisual and Digital Content Cluster of Andalusia (LAND), allowing for exclusive workshops and meetings to present ideas and projects.
Antonio Sanz emphasized that the agreement «is more than just a deal, it is a historic opportunity to position Andalusia at the forefront of innovation, creative economy, and international projection,» highlighting that «LAND already brings together nearly 70 of the best Andalusian companies in the sector, companies that have demonstrated their talent, creativity, and adaptability in an increasingly competitive and globalized environment.»
The agreement between LAND and Netflix Spain will open up new avenues for collaboration and training for Andalusian audiovisual companies. The Minister stressed that «we are not only talking about creativity and talent, but also about real economic impact, as this collaboration will generate new business opportunities, attract investments, and contribute to the development of a sector that is strategic for Andalusia, both in job creation and innovation capacity.»
The Andalusian Government has made a strong commitment to the sector through an ambitious audiovisual strategy that promotes growth, internationalization, and excellence of companies and professionals. The Audiovisual and Digital Content Cluster of Andalusia is an example of public-private collaboration with the aim of bringing together all Andalusian companies involved in the value chain of audiovisual content and digital innovation in Andalusia, positioning the community as a reference center for national and international production in these sectors.
About the LAND Cluster
There are already nearly 70 companies that have joined the LAND audiovisual cluster. «Companies that are seeing how the Andalusian Administration continues to work to address the main demands of the sector in terms of administrative simplification and bureaucracy reduction,» highlighted the Minister.
In this regard, thanks to the Andalusia Simplifies Plan (AS Plan), the process of authorizing work in series and films for minors under 16 has been standardized and streamlined with a unique and specific application form. Similarly, work is ongoing with the relevant departments to expedite authorizations for filming in coastal areas and to standardize and simplify the filming request process for buildings classified as Historical Heritage.
In parallel, LAND and Andalusia Film Commission have reached an agreement to work together to assist promoters of audiovisual and digital projects in Andalusia, which will also help identify high-impact projects in terms of investment and job creation that would be assigned to the Project Acceleration Unit (UAP).
To this end, in January, the Government modified the UAP’s competencies to include the audiovisual sector in order to boost the industry, facilitating project management and providing the speed needed for projects to move forward.
Regarding the projects initiated for this 2025, LAND will continue to organize sector forums and promote agreements and collaborations with key institutions, such as the one signed with Netflix Spain or the agreement with the Ministry of Education to promote dual vocational training in collaboration with sector companies.
Also, in 2025, LAND aims to become a Innovation Cluster of Andalusia, in order to benefit from the advantages and opportunities that come with public funding and financing of collaborative projects around the innovation of the Cluster with its partners.
The Minister of the Presidency concluded by emphasizing that «Andalusia is ready for the world, because we are a land of talent, creativity, and innovation, and with partners like Netflix, our content, our companies, and our stories will cross borders and make an impact worldwide.»
